PSG Becomes First Major Sports Club To Add Bitcoin To Treasury

Paris Saint-Germain (PSG) has become the first top-tier global sports club to publicly hold Bitcoin as part of its corporate treasury.

The landmark announcement was made on May 29, 2025, during the Bitcoin 2025 conference in Las Vegas.

Pär Helgosson, Head of PSG Labs, revealed that the club began quietly converting a portion of its fiat reserves into Bitcoin in 2024 as part of a long-term financial strategy.

“Bitcoin offers a strong hedge against inflation and aligns with our innovation goals,” Helgosson said.

PSG now joins companies like MicroStrategy and GameStop in adopting Bitcoin but becomes the first in the sports world to take such a step.

The move also reflects the club’s commitment to connecting with its largely young, tech-savvy fanbase—more than 80% of whom are under the age of 34.

PSG also announced plans to expand PSG Labs, its innovation hub, to support Bitcoin and Web3 startups with funding and global exposure.

The club is no stranger to the crypto space, having previously partnered with Socios.com and Crypto.com, launched multiple NFT campaigns, and operated a validator node on the Chiliz blockchain.

At the time of the announcement, Bitcoin was trading at approximately $106,118. PSG’s bold leap into digital assets could signal a new era in sports finance.