Adekunle Gold Slams Bank for Using First-Class Giveaway Idea Without Consent

Nigerian music star Adekunle Gold, popularly known as AG Baby, has called out Wema Bank and its digital arm, ALAT, for allegedly hijacking his viral “first-class giveaway” initiative for an advert without his permission.

The singer had recently launched a campaign rewarding Nigerians with first-class degrees by gifting them ₦250,000 each—a gesture that gained widespread praise.

However, Wema Bank appeared to jump on the trend in a promotional message that read:
“AG Baby no send you first class gift? No worries, ALAT’s got you covered. Enjoy up to 70% off your favorite brands this weekend via eVouchers on the ALAT app – it’s no crime to not have a first-class degree.”

Reacting to the ad, Adekunle Gold expressed disappointment and hinted at legal action.

“Dear @wemabank @alat_ng, when did this start? You’ll be hearing from my people,” he wrote.