ENTERTAINMENT
2Baba Announces New Management Team to Usher in Fresh Chapter of His Career

Legendary Nigerian singer Innocent Ujah Idibia, popularly known as 2Baba, has unveiled a new management team as part of a major transition in his decades-long music career.
The music icon made the announcement via Instagram, sharing a joint press release from his team. The statement celebrated 2Baba’s enduring impact on the Nigerian and African music scene, noting that he has redefined Afro-pop and inspired generations of artists over the past 30 years.
“We are pleased to officially announce a major chapter in the legendary career of Nigerian music icon, Innocent Ujah Idibia, known as 2Baba,” the statement read.
“This exciting transition comes with the unveiling of a new management team, carefully assembled to reinvent and amplify every facet of 2Baba’s brand. This move reflects a renewed focus not only on his rich music legacy, but also on the limitless potential that lies ahead in today’s evolving African entertainment landscape.”
According to the statement, the newly assembled team will oversee all aspects of 2Baba’s career—from music releases and brand partnerships to global collaborations and creative ventures.
With a career spanning more than three decades, 2Baba remains one of Nigeria’s most respected musicians, known not only for his timeless hits like African Queen but also for his advocacy work and pan-African appeal.
Speaking on the development, 2Baba expressed excitement about the new direction.
“I’m excited about this new chapter. Change is a necessary part of growth, and I believe this team understands my vision, my legacy, and where we’re headed next. We’re not just celebrating the past, we’re creating more magic,” he said.
The new management team reportedly includes leading professionals in music, branding, and entertainment law, with a continued emphasis on authenticity, excellence, and social responsibility.
“We remain anchored in authenticity, excellence, and a deep sense of social responsibility, which continue to position the music legend as a powerful voice across Africa and the diaspora,” the statement added.
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