China plans to make video gaming regulations stricter.

China is implementing new regulations to restrict the amount of time and money spent on video games in order to combat obsessive behavior and reduce in-game purchases.

The planned curbs also reiterate a ban on forbidden online game content that endangers national unity, endangers national security, or harms national reputation and interests.

China is the largest gaming market in the world. A prominent gaming company dominates the Asian market and has invested in game studios globally.

The government’s new gaming rules would also potentially speed up the process of giving games the green light in the country by requiring regulators to process approvals within 60 days.

Game publishers would need to house their servers processing and storing user data in China rather than elsewhere.

According to reports, the administration is seeking public comment on the proposals.